This blog is dedicated to hard-working professionals that strive to balance forward growth while continuing to achieve personal, educational, and employer goals. One of the many positive things I learned in my MBA was that there is no right or wrong answer to success. Success is generated by your passion which motivates you to continue to learn, love, and express in your life, and in your career. This blog is a series of experiences, recommendations and synopsis’s that many people in organizational leadership/management face. In this blog we will touch on topics like marketing for the Millennial generation (’iGen”) and what characteristics to look out for. We will break down the details so that when you’re preparing your marketing plan you will have many essential details to work with.

Feb 28 2008

What’s Marketing 2.0?

Published by admin at 10:40 am under Introduction

Marketing 2.0 is a sub set marketing strategy that falls within the realm of modern business marketing plans. It’s a strategy that implements many electronic methods of capturing your audience in a modern society. Marketing 2.0 is a result of a paradigm shift in the way business is treated, as well as the way society captures its information.

This is not to say that traditional marketing methodologies don’t come into play when preparing your marketing plan. It’s a realization that needs to be played with the fundamentals or traditional marketing methods. A great fixation about Marketing 2.0 is that you can supplement this strategy in many of your traditional marketing channels.

Marketing 1.0 Marketing 2.0
Mass Snail Mailings Direct email campaign
Brochures Interactive tours
Cluterend content on your website Podcasting/Video Blogging
Dry and dull imagery Rich vibrant imagery

2 Responses to “What’s Marketing 2.0?”

  1. # Chris Tacketton 28 Feb 2008 at 11:37 am

    I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you.

    Chris Tackett

  2. # John Collinson 15 Jul 2008 at 7:20 pm

    Great Article! You are defiantly stepping in a direction beyond the methodical marketing department and its a great help. I look forward to more valuable information as your site progresses.

    Thank you.

    John Collins
    Marketing Director

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