Marketing 2.0 is a sub set marketing strategy that falls within the realm of modern business marketing plans. It’s a strategy that implements many electronic methods of capturing your audience in a modern society. Marketing 2.0 is a result of a paradigm shift in the way business is treated, as well as the way society captures its information.

This is not to say that traditional marketing methodologies don’t come into play when preparing your marketing plan. It’s a realization that needs to be played with the fundamentals or traditional marketing methods. A great fixation about Marketing 2.0 is that you can supplement this strategy in many of your traditional marketing channels.