Marketing for smart people

Best Email Marketing Services

admin — Thu, 12 Feb 2009 07:55:11 +0000

Today, it seems like there are millions of email marketing services out there and they all say “THEY’RE THE BEST!”. I’m going to point out some of the TOP email marketing services you see today and recommend what I’ve and many other professionals have experienced as great services.

With years of developing and managing direct marketing campaigns, I’ve had my share of working with companies that are so called the best at providing me with a good service. When you’re sending massive blasts, it counts to have a reliable company. Here are today’s top email marketing service companies and a short pro and con about them.

Company	Pro’s	Con’s
iContact	Cheap, Fast, Easy	iContact Branded, Limited scheduling options
Campaign Monitor	Flexibility, Subscriber Management, Great Reporting	None
ConstantContact	Fast, pre-made templates	Weak Subscriber tools, Poor reporting Constant Contact Branding
ExactTarget	CRM intergration, Reliability	None
Net Atlantic	Allows customization	Lacks report flexibility, complex setup
Mail Chimp	Free for small campaigns, no MailChimp Branding	Lack complex reporting tools

What’s Marketing 2.0?

admin — Thu, 28 Feb 2008 18:40:43 +0000

Marketing 2.0 is a sub set marketing strategy that falls within the realm of modern business marketing plans. It’s a strategy that implements many electronic methods of capturing your audience in a modern society. Marketing 2.0 is a result of a paradigm shift in the way business is treated, as well as the way society captures its information.

This is not to say that traditional marketing methodologies don’t come into play when preparing your marketing plan. It’s a realization that needs to be played with the fundamentals or traditional marketing methods. A great fixation about Marketing 2.0 is that you can supplement this strategy in many of your traditional marketing channels.

Marketing 1.0	Marketing 2.0
Mass Snail Mailings	Direct email campaign
Brochures	Interactive tours
Cluterend content on your website	Podcasting/Video Blogging
Dry and dull imagery	Rich vibrant imagery

Why Marketing for Smart People?

admin — Mon, 14 Jan 2008 21:08:13 +0000

This blog is dedicated to hard-working professionals that strive to balance forward growth while continuing to achieve personal, educational, and employer goals. One of the many positive things I learned in my MBA was that there is no right or wrong answer to success. Success is generated by your passion which motivates you to continue to learn, love, and express in your life, and in your career. This blog is a series of experiences, recommendations and synopsis’s that many people in organizational leadership/management face. In this blog we will touch on topics like marketing for the Millennial generation (’iGen”) and what characteristics to look out for. We will break down the details so that when you’re preparing your marketing plan you will have many essential details to work with.

The reasoning behind this blog is simple. ”Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” In other words marketing is essential to any businesses forward growth. This is why it’s important to do your due diligence and research multiple sources; so that when you’re ready to implement your marketing plan you’ll have piercingly clear information to work with. We all don’t experience the same talents or motivation yet can learn principals from others experiences. From there you have the choice to manage your situation based on other situations.